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Keeping an Eye on The Competition
Many, many years ago I studied psychology and one of the most interesting courses I did was on development psychology – how we go from babies to infants to toddlers to children to teenagers to...
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The End of the Marketing Plan
I’ve read a couple of books in the last year both with something to say on the subject of marketing plans. Well, I’ve read one and given up on the other. The one I finished was: Lean Enterprise by Jez...
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Increase Your Net Promoter Score to Decrease Marketing Spend
Marketing budgets are always on the squeeze. Or may be less that money is tight and more that the expectations on Return on Marketing Investment (ROMI) are raised. “I don’t mind spend £50k on this...
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The Need to Constantly Change in Marketing
There’s a quote that I really like from one of Christopher Isherwood’s early novels, The Memorial: “Men always seem to me so restless and discontented in comparison to women. They’ll do anything to...
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Getting Stuff Done as a Product Marketing Manager
I hardly know a Product Marketing Manager who isn’t overwhelmed by his or her workload. As I’ve written previously, this is at least in part because of the vast number of activities that PMMs “should”...
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Process Hawks and Doves
In US politics, and now politics around the world the terms “hawk” and “dove” (really “war hawk” and “war dove”) are used to identify politicians who have leanings in a particular direction – either...
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Setting Ambitious Marketing Targets is a Waste of Time
We all, periodically set targets for ourselves and/or other marketing folk. How often have we started the year with a plan that goes something like this: Do activities a, b and c, Through activities...
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Why Measuring Marketing ROI is Like Trying to Measure Employee ROI – Impossible!
I’m beginning to think I might need to change the tag line for this blog. One of my earliest posts was about how we needed to apply some scientific rigour to the process of marketing attribution and...
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Guerilla Marketing for Startups – An Example
We’re on holiday at the moment, in the Netherlands, but just thought I’d write a short post about a great example of guerilla marketing we spotted today, for something we visited whilst in The Hague....
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How Short Term Data Driven Decisions can be Dangerous in the Long Term
Jeff Bezos’s letters to shareholders are, of course, famous for their insight, not only in to how Amazon functions, but also for their advice on how to run a certain type of business. One of my...
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